I’m a music producer and DJ, and have put out multiple releases on vinyl.
How I work
I love to help companies develop strategies across content, paid media, SEO, and AI discoverability, and then bring the people, tools, and channels together to build growth engines that scale.
I’ve worked across most industries and in varied environments from startups to late stage. It’s been entirely digital, and tends to lean towards software. While I have experience across all digital channels, I’m often working at the intersection of more than one — coordinating to support a larger initiative and managing resources to provide measurable results.
I look at marketing as a system: how each decision affects the next, where small changes can have an outsized impact, and what the data tells us to improve. Then I scale growth processes we can measure, test, and repeat.
Lately, I’ve been putting this approach to work at the intersection of AI and marketing, building systems, workflows, and automations that help companies get more done with the resources they already have.