Fraser Media
Selected works
A collection of my work, experiments, and ideas.
Featured
Designing and managing the single largest revenue event in Gravity Wiz’s company history
I designed and coordinated Gravity Wiz’s largest sale, bringing acquisition, reactivation, upgrades, paid media, partners, email, and on-site promotion into one Black Friday campaign.
Read it →Outcome at a glance
Gravity Wiz’s single biggest revenue event
Cutting editorial time 70% while doubling output with an AI-assisted content workflow
I built an AI-assisted editorial workflow that reduced editing time by 70% while increasing Gravity Wiz’s publishing cadence to support a doubling of output. The system made reviews more consistent and output faster without replacing human judgment or sacrificing quality.
Read it →Building JKenney Consulting’s Google Ads program to 700% ROI
I built JKenney Consulting’s Google Ads program from the ground up, using its existing case studies as the foundation for credible campaign messaging. The program produced a 700% return on investment in Google Ads.
Read it →Building an AI-assisted release process that automates 75% of launch preparation
I built an AI-assisted release process that automates roughly 75% of Gravity Wiz’s launch-marketing preparation before the process begins.
Read it →Cutting post-publish content marketing time 90% with an AI-assisted distribution system
I turned Gravity Wiz’s post-publish checklist into an AI-assisted distribution system, reducing the time spent on each article by 90%. The workflow handles routine promotion and discovery work so the content team can focus on producing stronger material.
Read it →Improving ad performance across seven Google Ads campaigns using AI
I built an AI-assisted auditing workflow for more than seven simultaneous Google Ads campaigns, helping Gravity Wiz identify ad opportunities (and problems) earlier. The system combined ad-platform data with on-site behavior so weekly decisions reflected more than Google Ads first party data — it reflected actual campaign performance.
Read it →Building Google Ads from scratch into Gravity Wiz’s #2 acquisition channel
I built Gravity Wiz’s Google Ads program from scratch and turned it into the company’s second-largest acquisition channel.
Read it →Turning bite-sized customer stories into Gravity Wiz’s most beloved sales asset
I helped Gravity Wiz scale a new bite-sized customer spotlight concept that replaces a traditional case-study format. This spotlight format became one of the company’s most beloved assets, generating consistent anecdotal feedback, appeared frequently in assisted-purchase journeys, and performing great in organic search and AI discovery.
Read it →Redesigning prospect nurture around Black Friday to drive 10× more conversions
How I redesigned our nurture campaigns around Black Friday to 10x conversions during the sale.
Read it →Turning free plugins into Gravity Wiz’s #1 lead generation source
I helped turn free Gravity Wiz plugins into Gravity Wiz’s leading source of leads, with top-of-funnel campaigns generating as many as 2,500 leads per quarter. I paired each free offer with coordinated promotion and nurture designed to move qualified prospects toward paid products.
Read it →Turning search demand into a top-five organic and lead-generation asset.
I used keyword data to create a free plugin resource for Gravity Wiz that required no custom development time or paid traffic. Its landing page became a top-five Gravity Wiz asset for both all-time organic performance and lead generation.
Read it →Reducing content-update management time 65% with AI-assisted freshness checks
I built an AI-assisted freshness system that reduced the time spent managing content updates by 65%. It scans Gravity Wiz’s large content library against urgency criteria and prepares suggested changes for human review.
Read it →Using LinkedIn ABM and tailored resource packs to help secure a PepsiCo partnership
I ran a multi-channel account-based marketing campaign aimed at Subway and PepsiCo decision-makers, combining tailored resource packs, outreach, and account-level advertising. The work supported a partnership that expanded The Catering Institute’s exposure through PepsiCo channels and events.
Read it →Generating a 7× ROI from a multi-channel Black Friday ad campaign
I built a Black Friday advertising campaign across Google Ads, Meta, X, and YouTube that used existing audience data, customer segmentation, and year-round prospect development to generate a 7× return on investment.
Read it →Weathering the AI Storm: A Strategy to Combat Falling Top of Funnel Traffic
I implemented an AI-first content strategy designed to earn citations as answer engines reduced traditional search click-through when the introduction of AI search ate top of funnel queries.
Read it →Building the content strategy behind Gravity Wiz’s #1 Acquisition channel: Organic Search
I built Gravity Wiz’s full-funnel content strategy around customer demand, ongoing product releases, and ecosystem signals. Organic Search remained the company’s largest source of both website traffic and first-purchase revenue and appeared consistently in assisted-conversion journeys.
Read it →No selected works match this filter.