Selected works
Building JKenney Consulting’s Google Ads program to 700% ROI
I built JKenney Consulting’s Google Ads program from the ground up, using its existing case studies as the foundation for credible campaign messaging. The program produced a 700% return on investment in Google Ads.
700%
Return on investment
Context
JKenney Consulting needed a paid-search strategy and the measurement required to understand whether it was generating a return. Its existing case studies provided the strongest source material for the campaign.
My role
I built the Google Ads strategy, measurement setup, campaign creative, and initial optimization process.
Actions taken
- Set up the campaign measurement needed to connect advertising activity with performance.
- Turned JKenney Consulting’s existing case studies into Google Ads messaging.
- Launched the campaigns and used the resulting data to evaluate and improve performance.
Results
- Produced a 700% ROI from the Google Ads program.
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