Campaign strategy · Gravity Wiz
#1Revenue event in company history by added ARR
Designing and managing the single largest revenue event in Gravity Wiz’s company history
Selected work fraser.media
Growth systems for the AI era
I work with teams to build AI-native growth strategies and provide ideas, direction, and hands on execution that brings measurable results.
#1
Revenue event in company history by added ARR
70%Designing and managing the single largest revenue event in Gravity Wiz’s company history
less editorial time
700%Cutting editorial time 70% while doubling output with an AI-assisted content workflow
Return on investment
5xBuilding JKenney Consulting’s Google Ads program to 700% ROI
ROI
Building Google Ads from scratch into Gravity Wiz’s #2 acquisition channel
Selected works
Featured
Designing and managing the single largest revenue event in Gravity Wiz’s company history
I designed and coordinated Gravity Wiz’s largest sale, bringing acquisition, reactivation, upgrades, paid media, partners, email, and on-site promotion into one Black Friday campaign.
Read selected work#1Revenue event in company history by added ARR
70%less editorial time
AI editorial systems
Cutting editorial time 70% while doubling output with an AI-assisted content workflow
I built an AI-assisted editorial workflow that reduced editing time by 70% while increasing Gravity Wiz’s publishing cadence to support a doubling of output. The system made reviews more consistent and output faster without replacing human judgment or sacrificing quality.
110%ROAS increase
AI optimization
Improving ad performance across seven Google Ads campaigns using AI
I built an AI-auditing system to keep on top of opportunities and problems that saved my time while improving campaign performance. I used the output to prioritize campaign changes.
5xROI
Paid acquisition
Building Google Ads from scratch into Gravity Wiz’s #2 acquisition channel
I built Gravity Wiz’s Google Ads program from scratch and turned it into the company’s second-largest acquisition channel.
How I can help
Grow your business
with a strategist who builds.
I provide growth strategy, execution, and AI operations support without the agency overhead.
Explore services“Cole is a true marketing professional. If you're looking for an efficient, strategy-oriented, knowledgeable, and overall high ROI digital marketing partner, this is your guy. I have worked with Cole on multiple projects, and cannot recommend him enough.”— Coleman Williams, Far Away Visuals