Selected works
Turning search demand into a top-five organic and lead-generation asset. Building a free offering
I used keyword data to create a free plugin resource for Gravity Wiz that required no custom development time or paid traffic. Its landing page became a top-five Gravity Wiz asset for both all-time organic performance and lead generation.
Top 5
Gravity Wiz pages for all-time organic performance, without paid traffic
Top 5
Gravity Wiz lead-generation assets
Context
Search analysis revealed an opportunity to a resource for Gravity Wiz that could generate organic demand, if implemented correctly. The resource needed to be lightweight, useful, and capable of attracting qualified visitors organically.
My role
I researched the demand, designed the free offering, built its landing page, and planned organic promotion.
Actions taken
- Analyzed keyword data for top-of-funnel Gravity Forms opportunities.
- Designed a free resource around the strongest relevant search intent.
- Built a dedicated landing page for the offer.
- Promoted it through lightweight internal linking and Gravity Wiz’s owned channels.
- Encouraged sharing of the resource in relevant communities.
Results
- The free resource reached the top five Gravity Wiz pages for all-time organic performance — without paid traffic.
- The resource became one of Gravity Wiz’s top-five lead-generation assets.
Next selected work