Strategy and account direction
Define the audience, offer, campaign structure, budget, and acquisition targets around your margins, sales cycle, and growth priorities.
High ROI Google Ads campaigns — managed for you.
I help companies turn Google Ads into an always-on acquisition engine and can manage the process end-to-end, based on you needs.
See My Work Discuss your projectMeet buyers while they're searching for what you offer.
Getting ad traffic is easy. Getting high value traffic and turning it into qualified leads, sales, and repeatable growth is where the work is. I manage the whole strategy: targeting, creative, landing pages, and measurement around your goals.
Selected work
#2Gravity Wiz acquisition channel
Software · Gravity Wiz
From a new paid strategy to a leading acquisition channel.
I designed the paid advertising strategy from scratch, generating demand across more than 80 products at approximately 5× ROAS and making Google Ads Gravity Wiz’s #2 acquisition channel.
See the Gravity Wiz work →700%Google Ads ROI
Professional services · JKenney Consulting
Building JKenney Consulting’s Google Ads program to 700% ROI
I built JKenney Consulting’s Google Ads program from the ground up, using its existing case studies as the foundation for credible campaign messaging. The program produced a 700% return on investment in Google Ads.
I built the Google Ads strategy, measurement setup, campaign creative, and initial optimization process.
See the demand generation work →Tailored to whatever you need.
Search and demand generation
Meet buyers on Google Search as they’re searching for your products or services. Target the searches that signal buying intent and connect them with a relevant offer. Where it supports your goals, expand into YouTube and other campaign formats.
Ads and landing pages
Connect the search intent, message, and destination. Develop copy and landing page direction that gives the right visitors a clear reason to take action.
Conversion tracking and measurement
Make sure meaningful actions are measured. Connect campaign performance to qualified leads, purchases, and revenue wherever your data allows.
Ongoing management and testing
Manage budgets, bids, targeting, search terms, and creative. Test deliberately, reduce wasted spend, and use the findings to guide the next decision.
Scaling and reporting
Expand what is working at a pace your economics and operation can support. Get a clear view of results, changes, and where the next opportunity sits.
Designed for long term sustainable ROAS.
Clicks and conversions tell part of the story. I focus on metrics that make Google Ads ads a long term acquisition engine.
01CPC + conversion rate
02Cost per lead + lead conversion rate
03Customer acquisition cost + LTV
04ROAS + incremental revenue
Human-led, AI-optimized.
I use AI to speed up campaign analysis, connect ad performance with on-site behavior, and flag concerns like runaway spend or conversion problems. Ranked findings help me prioritize what needs attention, so I can spend more time investigating, testing, and improving your campaigns.
40%less runaway spend in the flagship campaign
Selected work · Gravity Wiz
Improving ad performance across seven Google Ads campaigns using AI
An AI-assisted auditing workflow that brought campaign data and on-site behavior together to surface problems and opportunities earlier.
See the AI optimization case study →Let’s find where your Google Ads budget can work harder.
Tell me what you sell, where you want to grow, and what’s happening with your ads today. We’ll start with the opportunity and what it would take to make it work.